Check out this story on Scholastic’s decision to end most of their corporate partnerships for distributing curriculum materials in schools after receiving sustained critique from organizations such as Rethinking Schools and Campaign for a Commercial Free Childhood.
Some fabulous inquiries for K-12 classrooms might include:
In what ways do corporations influence children and youth directly through schools?
Study the history of advertising to better understand the strategies used to influence children/youth. In what ways have these marketing approaches been criticized or ended? What other measures could be taken toward a “commercial-free” childhood?
Are there curricular materials in your classroom/school that position you to buy/consume certain products/services?
Are there curricular materials in your classroom/school that position you to believe certain things that might benefit corporations?
What kinds of analytical tools can provide all children and youth with the ability to deconstruct texts of all kinds?
What role do testing corporations have in determining what is and is not taught/learned in schools? What can students and educators do about that?